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Simple Trail Analytics is a boutique digital marketing consultancy based in Ottawa, Canada, helping businesses, nonprofit organizations, and mission-driven teams make smarter marketing decisions through data, strategy, and analytics.

Founded by John Greenshields, Simple Trail Analytics brings more than 15 years of experience in digital marketing, fundraising, analytics, and performance optimization. We work with organizations to better understand their audiences, measure what matters, and improve the effectiveness of their marketing investments.

Whether you’re looking to increase revenue, generate qualified leads, improve campaign performance, strengthen donor engagement, or gain clearer insights into your digital channels, our approach is grounded in evidence rather than assumptions. We believe that effective marketing starts with reliable data, thoughtful analysis, and practical strategies that produce measurable results.

Every organization has unique goals and challenges. That’s why we take the time to understand your objectives, identify meaningful performance indicators, and develop solutions that align with your priorities and budget.

If you’re looking for a collaborative partner who values transparency, accountability, and data-driven decision-making, we’d welcome the opportunity to learn more about your organization and discuss how Simple Trail Analytics can help you achieve your goals.